A moisturizing cleanser that minimizes color fade for lasting color vibrancy. Perfect for straight, wavy, curly, coiled and tightly coiled hair.
Key Benefits:
- Preserves hair color, vibrancy and shine
- Gentle cleansing
- Replenishes lost moisture
Alterna Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Alterna Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair.*
Also available in larger sizes:
8.5 oz
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Please allow 1-3 days for your order to Ship. We are affiliated with salons and spas from all over the United States, to bring a wide selection of brands for the best prices. This means your product won't be sitting on some warehouse shelf collecting dust. Some products may be sent in two shipments so keep an eye out for two tracking emails. |
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Returns are easy. Simply contact us for a returns number and send your item to our returns center for fast processing. Need a replacement? We will get you a replacement or refund in a snap! |
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Access to a real Beauty Professional: If you can't seem to get the result you want from a product, we have a team of Beauty Pro's here to help teach you how to properly use the product. |
|
![]() |
Returns are easy: Simply contact us for a returns number and send your item to one of our salons for fast processing. We'll get you a replacement or refund in a snap! |
|
![]() |
Salon Price Match: Just let us know and we'll match or beat the competitor's pricing hands-down. |
|
![]() |
We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again. |
|
![]() |
Ordering from Brick and MIrror Beauty is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either. |
A moisturizing cleanser that minimizes color fade for lasting color vibrancy. Perfect for straight, wavy, curly, coiled and tightly coiled hair.
Key Benefits:
- Preserves hair color, vibrancy and shine
- Gentle cleansing
- Replenishes lost moisture
Alterna Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Alterna Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair.*
Also available in larger sizes:
8.5 oz
![]() |
Please allow 1-3 days for your order to Ship. We are affiliated with salons and spas from all over the United States, to bring a wide selection of brands for the best prices. This means your product won't be sitting on some warehouse shelf collecting dust. Some products may be sent in two shipments so keep an eye out for two tracking emails. |
|
![]() |
Returns are easy. Simply contact us for a returns number and send your item to our returns center for fast processing. Need a replacement? We will get you a replacement or refund in a snap! |
![]() |
Access to a real Beauty Professional: If you can't seem to get the result you want from a product, we have a team of Beauty Pro's here to help teach you how to properly use the product. |
|
![]() |
Returns are easy: Simply contact us for a returns number and send your item to one of our salons for fast processing. We'll get you a replacement or refund in a snap! |
|
![]() |
Salon Price Match: Just let us know and we'll match or beat the competitor's pricing hands-down. |
|
![]() |
We insist that you love everything you buy from us. If you're unhappy for any reason whatsoever, just let us know and we'll bend over backwards to make things right again. |
|
![]() |
Ordering from Brick and MIrror Beauty is 100% safe and secure so you can rest easy. Your personal details are never shared, sold or rented to anyone either. |