Kick brass to the curb with Pravana's The Perfect Blonde Purple Toning Sulfate-Free Shampoo for blonde, silver or highlighted hair. The Perfect Blonde Purple Toning Sulfate-Free Shampoo banishes brassiness and brightens, taking blondes from dull to bombshell in one shampoo! Thanks to its exclusive dual ultra-violet dye system and built-in optical brighteners, The Perfect Blonde gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter, whiter strands. The Perfect Blonde Purple Toning Shampoo adds strength, shine and elasticity with added keratin, wheat and silk amino acids.
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Brightening Conditioner.
Water (Aqua/EAU), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Glycol Stearate, Simmondsia Chinensis (Jojoba) Seed Extract, Equisetum Arvense Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Helianthus Annuus (Sunflower) Extract, Cocos Nucifera (Coconut) Oil / Gardenia Tahitensis Flower Extract, Keratin Amino Acids, Wheat Amino Acids, Silk Amino Acids, Hydrolyzed Keratin, Polyquaternium-7, Fragrance (Parfum), Panthenol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (CI 60730), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.